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Jocelyn Bailey

Jocelyn Bailey

Policy Connect Board member

Jocelyn is a senior consultant at Uscreates, a communication and service design agency focusing on health and wellbeing, where she works with a range of clients across the public and third sector.

Previous to Uscreates, Jocelyn was a consultant for BOP Consulting, a research company specialising in strategic support for the creative and cultural sector, and previous to that led the manufacturing, design and innovation team at Policy Connect. In five years there she built up a body of work and an agenda around design policy – those areas of mutual interest to design and politics – and revived its discussion in Parliament. 

Alongside other roles she has worked in collaboration with academics to raise the discussion and critique of social design, with a series of 'Social Design Talks'. Following this in 2014 she was a Visiting Scholar at the V&A, working on a project for the AHRC, mapping social design research and practice. She is now pursuing a PhD at the University of Brighton, funded by the Arts & Humanities Research Council, looking at the growing trend of design being used as a strategic and policy tool by governments. 

She originally trained as an architect at Cambridge, and has an MA in History of Art from Birkbeck College (University of London). She is a fellow of the RSA and a judge for the RSA Student Design Awards.