Wayne founded Hemingway Design in 1999 and specializes in affordable and social design.   He is the Chairman of Building for Life, a CABE  funded organization that promotes the quality of design of new housing. He is a Professor in the Built Environment department of Northumbria University, a Doctor of Design at Wolverhampton, a writer for architectural and housing publications. He also is a judge of international design competitions including the regeneration of Byker in Newcastle Upon Tyne and Salford in Greater Manchester and the Stirling Prize, European and a TV design commentator and Chairman of the South Coast Design Forum.